0-1 Product: From Idea to App Store
How I took an idea to release in six months as the solo designer, product manager, and developer using an AI-assisted workflow.
140+ users · 230+ horses · 73% activation
Hi, I am
Strategic UX Product Designer
Turning complex business challenges into intuitive, scalable digital solutions.
About
I'm a Senior Product Designer with 10+ years of experience designing enterprise software across fintech, access control, healthcare, energy, analytics, and SaaS.
My path wasn't traditional. I started in 3D animation and visual design, creating motion graphics for television commercials and children's games before moving into interaction design and UX.
Working across so many industries has taught me that while the subject matter changes, the problems often don't. Complex workflows, different user types, disconnected information, permissions, reporting, and systems that have become difficult to use show up again and again.
Different industries.
Familiar problems.
That's why I start with the people using the product. I learn how they work, what they're trying to accomplish, and where things break down.
Understanding the user is how I learn the domain.
Selected work
From discovery to delivery, designing enterprise products that improve workflows, reduce friction, and support business growth.
How I took an idea to release in six months as the solo designer, product manager, and developer using an AI-assisted workflow.
Two case studies for Nielsen's analytics platform: making a fragmented reporting experience easier to navigate, and letting analysts build their own custom data segments.
Two case studies: redesigning an enterprise dashboard into a scalable system, and turning an ambiguous business problem into a first-of-its-kind product.
A note on confidential work: Some recent projects with Wells Fargo and NextEra Energy are protected by NDA. While I can't display those designs, I'm glad to walk through the problem, my approach, and measurable outcomes on request.
How I work
Understand → Define → Create → Prototype → Test & Implement. A repeatable path from business problem to sprint-ready design.
Business value & user research, goals, context, and success metrics.
Personas and journey maps that frame the right problem to solve.
Collaborative ideation and visual design toward a clear product vision.
High-fidelity, testable flows with a style guide and branding.
Validate with users, then deliver sprint-ready design with engineering.
In their words
We showed the same wireframes to P&G (actual client people) with similar, resounding success. What we have so far seems to be absolutely on the right track.
Your re-imagined Enrichment and Integration Studio capabilities really resonated with the Walmart Advisory board. When asked if the design was simple and if they could see themselves doing these tasks, pretty much everyone nodded, and clients came up afterward to ask how to get these apps into their contract.
The effort put into the initiative has been considerable, and you are one of the key players, critical to getting us where we are. I appreciate all the work you have done.
I really enjoyed working with Autumn and deeply respect the work she did on keying. The way she approaches user experience design inspires me. Knowing her made me a better designer.
Skills & knowledge
Have a complex problem that needs clarity? I'd love to hear about it. Reach out and let's talk.